Image credits
Who took each photograph, where it came from and the license it is used under.
Last updated November 11, 2026
Every photograph in our stories is either in the public domain or published under a free license that allows reuse, and every one is hosted on this site. Each picture was resized and converted to the WebP format; nothing else was changed. Where a license is a Creative Commons ShareAlike license, our resized copy is available under the same license.
If you are the author of an image here and the credit is wrong, please tell us and we will fix it.
The $30,000 of Cereal That Kept Airbnb Alive

Airbnb headquarters, San Francisco (2018)
Apple in 1997: About 90 Days From Running Out of Cash

Power Macintosh G3 All-in-One, Apple Museum, Prague (2019)

Apple headquarters, One Infinite Loop, Cupertino
Blockbuster Could Have Bought Netflix for $50 Million

Blockbuster video store, Anchorage, Alaska (2018)

Netflix headquarters, Los Gatos, California
How Asa Candler Bought Coca-Cola for About $2,300

Coca-Cola glass bottle (2015)

Entrance of the Candler Building, Atlanta
Colonel Sanders at 65: A $105 Check, Then a $2 Million Sale

Harland Sanders Café, Corbin, Kentucky (2016)
Fred Smith's $27,000 Blackjack Win That Kept FedEx Flying

FedEx Express MD-11F, London Stansted Airport (2021)

Federal Express Dassault Falcon 20 N8FE, Steven F. Udvar-Hazy Center
Henry Ford Failed Twice Before Ford Motor Company

Ford Piquette Avenue Plant, Detroit (2017)

1896 Ford Quadricycle
Instagram Sold for $1 Billion With Almost No Revenue

Instagram app on a smartphone (2016)

Meta headquarters sign, 1 Hacker Way, Menlo Park
James Dyson's 5,127 Vacuum Prototypes

Dyson DC01 vacuum cleaner

Dyson Airblade hand dryer (2019)
Kodak Invented the Digital Camera, Then Went Bankrupt

Kodak Tower, Rochester, New York (2010)

Kodak Brownie Target Six-20 box camera
How Lego Nearly Went Bankrupt, and Came Back

Lego bricks

Lego House, Billund, Denmark
Marvel Went Bankrupt in 1996. Disney Paid $4 Billion in 2009.

Main gate of the Walt Disney Studios, Burbank (HABS CA-2639-C-32)
How Microsoft Bought DOS for $75,000

IBM Personal Computer (1981), Computer History Museum

IBM DOS 1.1 manual and diskette (1982)
Milton Hershey Failed Twice, Then Sold Caramel for $1 Million

Hershey chocolate factory, Hershey, Pennsylvania (1976)

Chocolate Kiss streetlight, Chocolate Avenue, Hershey, Pennsylvania
Steve Jobs Paid $10 Million for Pixar. Disney Paid $7.4 Billion.

Pixar Animation Studios, Emeryville, California
The Apple Cofounder Who Sold His 10% for $800

Apple I computer (2019)

Jobs family home and garage, Crist Drive, Los Altos
Sam Walton Lost His First Store. Then He Built Walmart.

Walton's 5-10 on the square in Bentonville, Arkansas
Facebook Paid $19 Billion for WhatsApp

WhatsApp app icon on a smartphone (2020)
Yahoo Could Have Bought Google for $1 Million

Yahoo! headquarters, Sunnyvale (2018)

Google garage, 232 Santa Margarita Avenue, Menlo Park
YouTube's $1.65 Billion Sale to Google

YouTube headquarters, San Bruno (2010)

Building in San Mateo where YouTube had its first office
Jeff Bezos's Parents Put $245,573 Into Amazon

Amazon Spheres, Seattle (2020)
10,000 Bitcoin for Two Pizzas

Casascius physical bitcoin (2013)
Chobani Began in a Yogurt Plant Kraft Threw Away

Chobani plant, South Edmeston, New York (2024)
How Crocs Nearly Went Broke in 2008

Crocs clogs (2020)
McDonald's: The Burger Chain That Is Really a Landlord

McDonald's #1 Store Museum, Des Plaines, Illinois (2017)
Michael Bloomberg Was Fired With $10 Million. Then Came the Terminal.

Bloomberg Terminal and keyboard (2014)
Nike Was Always Broke: The Blue Ribbon Sports Years

Nike Cortez
Play-Doh Started as a Wallpaper Cleaner

Play-Doh can (2024)
Sara Blakely Started Spanx With $5,000

Spanx store (2015)
Howard Schultz Bought Starbucks for $3.8 Million

Starbucks, Pike Place Market, Seattle (2013)
Warren Buffett's $200 Billion Berkshire Hathaway Mistake

Kiewit Plaza, Omaha (2010)
Liquid Paper: From a Kitchen Bottle to a $47.5 Million Sale

Liquid Paper products at the Women's Museum, Dallas (2009)

IBM Selectric II typewriter (1970s)
Sriracha: The Hot Sauce That Never Bought an Ad

Bottles on a conveyor at Huy Fong Foods (2014)
Amancio Ortega: The Zara Founder Who Avoided the Camera

Inditex headquarters, Arteixo (2012)
Tetra Pak: The Paper Pyramid That Built a Fortune

Tetra Classic milk carton, Italy (1960s)
How Acorn and Apple Created Arm in a Turkey Barn

Acorn Archimedes A310

Apple Newton MessagePad H1000
Gorilla Glass Waited 40 Years for the iPhone

Original iPhone in its dock (2008)

Corning Gorilla Glass stand at CES 2012
Bubble Wrap Was Supposed to Be Wallpaper

Bubble wrap close-up

IBM 1401 restoration lab, Computer History Museum (2009)
Trader Joe's Began With a Store That Lost to 7-Eleven

Trader Joe's, College Avenue, Oakland (2024)
Brownie Wise: The Woman Tupperware Tried to Erase

Tupperware home party, Sarasota, Florida (1958)

Audience at the 1955 Tupperware Jubilee, Orange County, Florida
Stewart Butterfield's Two Failed Games Became Flickr and Slack

Slack headquarters, 500 Howard Street, San Francisco (2018)
Financial Tools & Calculators
The explainer pictures on our calculator pages are original MonyPulse illustrations, drawn from each page’s own worked example. The photographs on the section’s home and category pages are licensed for commercial use without attribution; we cropped and resized them and converted them to WebP.
Some illustrations include emoji artwork from Microsoft’s Fluent Emoji, used under the MIT License:
MIT License, Fluent Emoji
Copyright (c) Microsoft Corporation.
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The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software.
THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.