Justin Dart

In the archive

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  Trader Joe's Began With a Store That Lost to 7-Eleven6 stores→661 storesStores at start → Stores today

  Joe Coulombe was running a small chain of Los Angeles convenience stores in the 1960s when he realized 7-Eleven was going to crush him. His answer was a shop for people with degrees and not much money.

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  Brownie Wise: The Woman Tupperware Tried to Erase$30,000→$16MHer settlement → Company sold for

  Brownie Wise invented the Tupperware party, built a sales force of thousands and became the first woman on the cover of BusinessWeek. When the founder fired her, she found she owned no shares, not even the house she lived in.