Gillette

In the archive

• Dollar Shave Club: A $4,500 Video and a $1 Billion Sale$4,500→$1BLaunch video → Sold for, 2016

  A founder spent his own savings on a short video selling cheap razors by mail. It brought 12,000 orders in two days. Four years later Unilever paid a reported $1 billion in cash.

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  Liquid Paper: From a Kitchen Bottle to a $47.5 Million Sale$300→$47.5MMonthly salary → Sold for

  Bette Nesmith Graham was a single mother typing letters at a Dallas bank when she started hiding her typos with white paint. In 1979 Gillette paid $47.5 million for the company built on that bottle.