Unilever

In the archive

• Ben & Jerry's Started With a $5 Course$12,000→$326MStarted with → Sold for

  Two school friends learned to make ice cream from a $5 correspondence course and opened in an old gas station in Vermont. Twenty-two years later Unilever paid $326 million for the company.

• Dollar Shave Club: A $4,500 Video and a $1 Billion Sale$4,500→$1BLaunch video → Sold for, 2016

  A founder spent his own savings on a short video selling cheap razors by mail. It brought 12,000 orders in two days. Four years later Unilever paid a reported $1 billion in cash.